About Me.
I am a top-performing UX writer with a strong passion for advocating for content design across organizations, as well as building and improvong processes. My journey has involved creating effective content strategies and communication campaigns for diverse sector. I enjoy working and collaborating with stakeholders to deliver business objectives.
Professional Experience
UX WRITER/CONTENT DESIGNER
PC Financial
COPYWRITER
Context Creative
MARKETING COMMUNICATIONS & UX WRITER
Interswitch Group
SENIOR COPYWRITER
Noah's Ark Communications Ltd
In my role, I focus on creating seamless digital experiences for users by writing clear, concise, and straightforward copy. I collaborate closely with product designers, product managers, marketing teams, and other stakeholders to bring projects to life.
I've also developed a content style guide that outlines our voice and tone guidelines, along with content dos and don'ts. Additionally, I designed a content testing guide, as I believe that user research is a crucial aspect of effective UX writing
I developed communication and campaign materials for our clients in the regulated sectors, including print, digital, social, email and OOH Campaigns
My role involved developing communication materials and content strategies for our various brands across Digital, ATL, and BTL channels.
As a UX writer, I was responsible for creating easy and comprehensive user journeys for our websites, landing pages, and digital products.
I was responsible for developing marketing initiatives and campaigns for brands across different industries. My role involved taking a client's advertising brief and generating concepts and ideas that grabbed the attention of the target audience. This includes creating straplines, slogans, body copy, jingles, and TV scripts that accompany advertising visuals.